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Deltryx
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Platform

One workspace for every number your marketing depends on

Store revenue, ad spend, attribution, modelling, profit, customers and data quality live in one place, built on first-party data and the same confidence labels everywhere.

  • Store, platform, attributed and incremental revenue kept apart
  • Data quality score with the inputs shown
  • Alerts, reports and an API on the same numbers
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Illustrative — sample data

What the platform covers

A reconciled overview

Revenue net of refunds, ad spend, MER and new customers per day, channel, campaign and ad — with store revenue as the reference.

  • Reconciliation of store, pixel, GA4 and platform revenue
  • Missing, duplicate, currency and timezone checks
  • Daily exchange rates with staleness warnings

Data quality you can audit

A single score built from five published components — tracking, identity, attribution, integrations and reconciliation — each with its inputs visible.

  • Components without data are excluded, not scored as zero
  • A list of orders without a purchase event, and events without an order

Alerts that catch breakage early

Anomalies in spend and performance, a silent pixel, a drop in visits and failing integrations raise alerts in the app and to a Slack or Discord webhook.

Explorer, dashboards and reports

A semantic explorer with calculated metrics (no free-form SQL), saved dashboards, a report builder, share links with expiry, CSV and XLSX export, and white-label branding.

  • Scheduled email reports need an email provider to be configured

Lead generation workspaces

For businesses without orders, lead and contact events are the conversions. A built-in leads list keeps form submissions next to their source.

An API on the same data

A read-only API v1 with an OpenAPI description, secret keys per workspace, and webhooks for custom stores.

Know before you buy

What to know

  • The app interface is Arabic (right-to-left) today. An English interface is not available yet.
  • Store connectors for Shopify, Salla and Zid are built and await the platforms' partner-app approval; manual webhooks and CSV import work now.
  • Mobile app analytics and data warehouse export are not built.

Questions, answered plainly

Do I need to replace my analytics tool?

No. Deltryx reads GA4 for reconciliation and keeps its own first-party data alongside it. Many teams keep both.

How long until I see numbers?

Store revenue and ad spend appear as soon as the connections finish their first sync. Attribution builds up as new sessions are tracked by the pixel.

Can I get my data out?

Yes. Tables export to CSV and XLSX, and the read-only API exposes the same data to your own tools.

See your own numbers, labelled honestly

Start a free trial and connect a store and an ad account, or book a walkthrough with our team.

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