A profit waterfall
From gross revenue through refunds, product costs, shipping, payment fees and ad spend to contribution profit, for any period.
Profit & POAS
Measure marketing against profit, not revenue
Revenue net of refunds, product costs with effective dates, fees, shipping and fixed costs become contribution profit and profit on ad spend — per day, channel and product.
- Revenue net of refunds everywhere
- COGS with effective dates
- Break-even targets per channel
Profit capabilities
Costs that change over time
Product costs carry effective dates, so a price change from a supplier does not rewrite last quarter's margin.
- Costs from your store where available (for example Shopify variant costs)
- CSV import for everything else
Measured margin first
When order-level costs exist, the measured margin is used ahead of an entered one — and the source is always shown.
POAS and break-even
Profit on ad spend per channel and campaign, with profitability targets per channel or category and an alert when performance drops below break-even.
Product analytics
Revenue, margin and estimated ad return per product, so you can see which products carry the account and which only look good on ROAS.
Know before you buy
What to know
- Profit is only as accurate as the costs you provide; missing costs are flagged, not assumed.
- Product-level ad return is labelled estimated, because ads rarely map one-to-one to products.
Questions, answered plainly
Where do product costs come from?
From your store where the platform exposes them, from a CSV import, or entered manually with an effective date.
Are refunds included?
Yes. Every revenue figure and every attribution result uses revenue net of refunds and chargebacks.
See your own numbers, labelled honestly
Start a free trial and connect a store and an ad account, or book a walkthrough with our team.