About
Truth before beauty
Deltryx exists because marketing teams were making real budget decisions on numbers that looked precise and were not.
Why we built Deltryx
We run performance marketing for brands across the Arab region. Every week we saw the same thing: ad platforms claiming more revenue than the store had earned, unknown traffic labelled as direct, and models presented as if they were measurements.
So we built the tool we wanted: one that keeps each kind of revenue in its own ledger, attaches the evidence to every number, and says "we don't know" when that is the honest answer.
Principles we build by
- 01
No invented numbers
If data is missing, it is shown as missing. A null is "not available", never zero.
- 02
Every number carries its confidence
Verified, inferred, unknown or estimated — on screen, in exports and in AI answers.
- 03
Store revenue is the reference
Platform claims, attribution and models are compared to it, never allowed to rewrite it.
- 04
People decide
Software reads, models and proposes. Changes to your accounts are approved by a person.
- 05
Honest status
Features waiting on a partner or a credential are labelled that way — in the product and on this website.
A product of RACTING
Deltryx is built by RACTING, a performance marketing company working with e-commerce and lead-generation brands across the region. The product grew out of our own daily work and is used by our team first.
See your own numbers, labelled honestly
Start a free trial and connect a store and an ad account, or book a walkthrough with our team.