Multi-touch attribution
Compare nine models across configurable windows, from channel down to the individual creative — and open any order to see the touchpoints, click IDs and UTMs behind its credit.
Rule-based models plus a data-driven Markov model. Switch models and see the change in each channel's credit without re-importing anything.
Lookback windows of 1, 7, 14, 30, 60 or 90 days, and cash or accrual accounting so revenue lands on the day of the order or the day of the click.
Drill from channel to campaign, ad set, ad, creative and order, or pivot to products to see which ads sell what.
Every order opens an evidence panel: the store record, the customer, each touchpoint with its credit and evidence, a checklist of what was verified, and the lineage from payload to campaign.
Platform-reported view-through conversions can be added on top of click attribution, capped so they never exceed the unattributed and unknown share.
A timeline of touchpoints, sessions, events and orders per customer, with explicit "gap — no data" markers instead of invented steps.
Know before you buy
There is no single right model. Comparing a few side by side shows which channels depend on the rules and which hold up under all of them; tests and the mix model add an independent view.
They stay in an "unattributed" row with unknown confidence. Deltryx does not redistribute them across channels.
Yes. In workspaces without orders, lead and contact events are attributed as conversions rather than revenue.
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