Skip to content

Creative analytics

See which creative earns its spend — and when it wears out

Attribution down to the individual creative, fatigue detection, attribute analysis across your ads, and a drafting studio that keeps a person in charge of what gets published.

  • Creative-level attribution
  • Fatigue: healthy, watch, fatigued
  • Drafts and critique with approval
Illustrative — sample data

Creative capabilities

Creative-level results

Spend, attributed revenue and return per creative, with thumbnails and video previews — for Meta and Snapchat, and for Google Ads at the level its API exposes.

Fatigue detection

Each creative is marked healthy, watch or fatigued from its own performance trend, so you rotate before results slide.

What your strongest ads have in common

Ads are tagged by attributes such as text length, language, emoji, contact method, tone, a person on screen, product visibility, overlay text and format — and compared on results.

Creative Studio

Generate hooks, headlines, primary texts, calls to action and image and video concepts from your own results, then critique drafts against them.

  • Drafts are approved by a person
  • Publishing to ad platforms needs write access and is not active

Know before you buy

What to know

  • Attribute tags and drafts are AI-generated suggestions and are labelled as such.
  • Creative Studio requires AI and is switched on per account — ask us to enable it.
  • Deltryx does not publish ads for you today.

Questions, answered plainly

Which platforms are covered?

Creatives from Meta and Snapchat Ads, synced by API, and Google Ads at the level its API exposes. Other platforms can contribute spend by CSV, without creative detail.

How is fatigue decided?

From each creative's own trend in delivery and results over recent days, compared to its earlier performance.

See your own numbers, labelled honestly

Start a free trial and connect a store and an ad account, or book a walkthrough with our team.