First-party data collection
A lightweight first-party pixel and a server Events API feed one deduplicated stream — and an events manager shows what arrived, what was duplicated and what is missing.
One script tag or a Google Tag Manager template. Sessions, sources, click IDs and commerce events are recorded and linked to real store orders.
Send purchases, leads and custom events from your server with a secret key. A purchase from the server becomes a verified order.
Per-workspace consent policy: consent required, Google Consent Mode, or Global Privacy Control respected.
Counts per event, a live log, an event inspector, and lists of missing, broken and duplicate events, with delivery delay per source.
A purchase reported by the browser, the server and the store webhook becomes one order and one conversion.
A browser-only purchase enters revenue only after plausibility checks; otherwise it is quarantined for review instead of inflating results.
Know before you buy
The script is small, loads asynchronously and is served with caching headers that still let updates through.
Yes. Install it as a custom tag; the pixel reads purchase events from the data layer formats most stores already push.
They are optional, but they make purchases verified and recover conversions that ad blockers or closed tabs would lose.
Start a free trial and connect a store and an ad account, or book a walkthrough with our team.