Customer 360
Orders, refunds, touchpoints and journey for each customer, with a "why?" link next to every attributed order.
Customer intelligence
Know which customers your marketing actually brings in
A 360 view of each customer, RFM scoring, cohorts and predicted lifetime value with intervals — built on hashed identifiers, with privacy requests handled in the product.
- Customer 360 and journey
- Predicted LTV with intervals
- Segments and hashed audience export
Customer capabilities
RFM and cohorts
Recency, frequency and monetary scoring, and acquisition cohorts by month and first channel.
Predicted lifetime value
An LTV forecast per customer and per acquisition channel, labelled estimated and shown with an interval.
Segment builder
Build segments from closed rules over orders, value, recency and channel, then export them as hashed audiences.
Privacy requests
Export or erase a person's data on request. Erasure removes personal identifiers while keeping anonymous revenue intact for reporting.
Know before you buy
What to know
- Customer email and phone are stored as SHA-256 hashes, not in clear text.
- Direct audience sync to ad platforms needs write permissions and is not active; hashed CSV export works now.
Questions, answered plainly
How are customers matched across devices?
By hashed email or phone from orders and identify calls, within a limited time window and for the first claimant, so a stray identifier cannot hijack another customer.
Is LTV a promise?
No. It is a model estimate with an interval, useful for comparing channels and cohorts rather than for booking revenue.
See your own numbers, labelled honestly
Start a free trial and connect a store and an ad account, or book a walkthrough with our team.