Response curves and saturation
See where additional spend in each channel stops paying back, with an uncertainty band rather than a single line.
Marketing mix modelling
Estimate what each channel adds — and how sure the model is
A mix model fitted on your daily revenue and spend, with seasonality, saturation and bootstrap intervals. It plans budgets without ever overriding order-level evidence.
- Response and saturation curves per channel
- Hijri-calendar seasonality
- Budget optimiser and forecast
Mix modelling capabilities
Seasonality that fits the region
Weekly and yearly patterns plus Hijri-calendar events such as Ramadan and Eid, which shift every year and break Gregorian-only models.
Intervals on every estimate
Bootstrap intervals accompany each channel contribution. Estimates are rounded so they do not suggest more precision than the data supports.
Budget optimiser and forecast
Reallocate a budget across channels against the fitted curves and forecast the outcome, with the interval carried through.
Stored, comparable runs
Each model run is stored with its inputs and diagnostics, so you can compare runs over time instead of trusting a moving number.
Know before you buy
What to know
- Mix-model output is always labelled estimated and never changes order-level attribution.
- A model that fails its validity checks returns no numbers, including to Deltryx AI.
- Calibrating the model with your experiment results (priors) is not available yet.
- The model needs enough history and spend variation; with too little, it says so.
Questions, answered plainly
How much history do I need?
More is better. The model needs enough days and enough variation in spend per channel to separate their effects, and tells you when the data is not sufficient.
Why not use the mix model for everything?
It works at the aggregate level. It is useful for budget planning, but it cannot say which order came from which ad, so it never replaces attribution evidence.
Can I include offline media and influencers?
Yes. Spend for influencers and offline media can be imported by CSV and included as channels.
See your own numbers, labelled honestly
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